About

The Media Research Club of Chicago was founded in 1953. The group started as an informal meeting of research directors from various Chicago print media companies. Founding members Gene Blackwell (research director of American Weekly), Ira Bix (research director of Farm Journal) and Jean Fletcher (Newspaper Advertising Bureau) met regularly for lunch at a restaurant named L’Aglon on the southeast corner of Rush and Ontario. The club’s membership initially consisted of researchers from print media (the Chicago newspapers and magazines) but over the years has grown to encompass members from  broadcast media, digital media, advertising agencies, media research firms and many more organizations.

 


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